Privacy policy

Effective Date: November 13, 2024
Last Updated: November 13, 2024

Welcome

Thank you for shopping at Vine & Cellar Reserve, an online wine shop created by Albertsons Companies! You clicked to get to this page, so we know that you are interested in our privacy practices and want to learn more. That is great, and we want to explain it to you. While we have a comprehensive Privacy Policy broken down into how you interact with Albertsons Companies, Inc., including its subsidiaries and affiliated entities (“Company,” “we,” “us,” and “our”), we tailored this Privacy Policy to our premier Vine & Cellar Reserve experience specifically. Hopefully, this helps you find your answer quickly.

We are Albertsons Companies

Our banners (including Safeway, Albertsons, Vons, Jewel Osco, Acme, Shaws, United, Pavilions, and many more) serve customers, guests, and patients across the United States.

Vine & Cellar Reserve (“Reserve”) is an enhanced version of Vine & Cellar with expanded product offerings (such as our Wine Clubs!) and an improved navigation experience (through Shopify) for customers who want to explore our expertly curated wine collection in more detail. Reserve is separate from the Albertsons Companies general website, so you’ll need to set up a unique account.

This Privacy Policy describes how Reserve (the "Site", "we", "us", or "our") collects, uses, and discloses your Personal Data when you visit, use our services, or make a purchase from VineCellarReserve.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Personal Data

What is Personal Data and why should you care about what we do with it? Let’s start with how we define Personal Data:
Personal Data is information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked – directly or indirectly – to you or your household.

So, what does that really mean? Personal Data is more than your name, address, and phone number - it includes all types of "identifiers" that can tie back to you. The crumbs of data connected to you when you create an account, purchase items, shop online, and share your preferences are all Personal Data. While we collect some of this information directly from you, a lot is collected behind the scenes. We use this information to better understand you as a shopper and your journey with us so that we can personalize your experience.

Data Collection

You may sign up for an account or for our newsletter on Reserve or place an order without creating an account. When signing up or placing an order you may be asked for your contact details, account information, wine preferences, and other information to tailor the program to your preferences. We use this information to fulfill your orders, provide you the Services, and update you on deals, events, and other wine-related promotions.

As part of the Reserve experience, we collect your Personal Data in a variety of ways, but broadly there is information you give to us directly, the information we collect automatically or by observation from you, and finally, information we get about you from third parties. We’ve consolidated the list below to highlight the types of data we capture.

Personal Data we collect from you

Personal Data that you directly submit to us through our Services may include:

Contact and personal details including your name, address, phone number, email, wine preferences, and other information to tailor the program to your preferences.
Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
Account information including your username, password, security questions and other information used for account security purposes. Reserve is separate from Vine & Cellar and your Albertsons for U loyalty account, so you’ll need to set up an unique Reserve account. Your account log-in on Reserve will not work on Vine & Cellar (and vice versa).
Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.
Posts, Reviews, and Ratings when you post a review, comment, or leave a rating on our website, social media pages, or other user generated content on our websites or mobile services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Personal Data we collect automatically when you use our services

We also collect information about you when you use our Services, whether that is browsing our Site, making a purchase, or looking through the specially tailored content. The types of information we collect include:

Online Activity and Browsing Behavior while on our website, which we use cookies, pixel tags, software development kits (SDKs) and other similar technologies to automatically collect information about your interaction with our website, app, and communications you receive from us. This information includes links clicked, page views, purchases, searches, features used, items viewed, time spent on the website, app, or communications and ads or coupons clicked.
Device Information across your different devices to help us personalize and be more consistent with what we serve to you (IP address, browser type, mobile device and advertising ID, operating system, carrier, language, and similar information).
Location Information (to determine whether to provide you with content, deals, notices, or other information, and to understand the relevancy and effectiveness of our location based services).
Inferences derived from Personal Data/profiling such as your purchase preferences, interests, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes (to improve the way offers are made based on the purchasing decisions of our customers and improving the interactions visitors have with our Services). For example, we want to offer you relevant content including product recommendations and coupons.

Personal Data we collect from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

Companies who support our Site and Services, such as Shopify, payment processors, and delivery or shipping partners. For example, a delivery partner may need to collect a signature from you when they drop-off your items and provide that back to us for our records.
Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect any Personal Data about children.

Data Use

Generally, we use Personal Data to:

Process and complete your transactions including, as applicable, order confirmation, billing, enrollment in our Vine and Cellar Reserve program, and delivering products or Services.
Provide customer service, including responding to your requests or inquiries.
Personalize your experience with content and offers that are tailored to you, including special offers from other companies or other offers, promotions, and discounts based on your loyalty account and shopping preferences.
Provide advertising and marketing services, including personalized advertising.
Provide you with newsletters, articles, product or service alerts, new product or service announcements, savings awards, event invitations, and other information.
Include you in market research, surveys, promotions, sweepstakes, and contests.
Improve the way offers are made based on the purchasing decisions of our customers and improving the interactions visitors have with our Services.
Evaluate your shopping experience or existing products and Services or to create new items.
Alert you about a product safety announcement or recall or correction of an offer, promotion, or advertisement.
Keep a record of our interactions with you if you place an order or otherwise deal with our representatives over the telephone, online, or through the mail.
Verify and validate your identity or otherwise prevent, investigate, or provide notice of fraud, unlawful or criminal activity, or unauthorized access to or use of Personal Data, and our website or data systems.
Comply with our legal obligations, including complying with law enforcement or governmental authority requests, participating in judicial proceedings, responding to requests from third parties based on their statutory rights against us (IP infringement, piracy, other unlawful activity) and investigating potentially fraudulent activity.
Interact with you when you contact us as a vendor or on behalf of another business.
Enable you to interact with content service providers, whether by linking to their sites, viewing their content within our online environment, or by viewing our content within their online environment.
Create aggregated, pseudonymized, deidentified, or anonymized information for analytical and statistical purposes, which may be shared with third parties.
As permitted by applicable laws including for enforcing our Terms of Use, other agreements and policies

Data Sharing

In order to provide our Services, we do share some of your Personal Data. In some cases, we couldn’t provide those services without sharing your Personal Data. In addition to what we have already described in this Privacy Policy, we disclose your Personal Data to the following:

Our Subsidiaries. Our subsidiary entities may also collect and share the Personal Data described in this Privacy Policy with their parent, subsidiary, and affiliate entities for use in the ways described in this policy.
Service Providers or Processors. We may disclose your Personal Data to our service providers or processors to help handle parts of our business because of their expertise, resources, or scale. They help us do things like fulfill orders, process your payments and requests, verify your information, monitor activity on our Services, provide analysis and analytics, maintain databases, administer and monitor emails and marketing, administer and send mobile messages, serve ads on this and other services, provide consulting services, and otherwise perform actions consistent with the uses described above. We may also use them to host our Sites, microsites, mobile sites, and mobile applications, conduct market research, or send you information regarding our products or Services or those of other companies with whom we conduct business.
Third Parties. We may share Personal Data with third parties such as advertisers, marketing partners and platforms, data analytics providers, social media networks, and others. The type of information shared with third parties may include unique identifiers (e.g., cookies and similar technologies), device information, loyalty information, geolocation, and commercial information.
Legal Process, Governmental Authorities, and Emergency Response. We may also disclose specific information about our customers, guests, and patients if we have a good-faith belief that it’s necessary or authorized under the law or to protect our customers, the public, or our business.
Certain Business Transfers. Your Personal Data may be disclosed as part of a corporate business transaction, such as a merger, acquisition, or joint venture, or for the financing or sale of Company assets and could be transferred to another party as one of the business assets in such a transaction. It may also be disclosed in the event of the company’s insolvency, bankruptcy, or receivership.

The Personal Data we collect and disclose depends on what Services and interactions you have with us. We may disclose the following categories of Personal Data about users for the purposes set out above:

Categories of Recipients

Vendors and service providers who perform services on our behalf (such as payment processors, fulfillment partners, customer support partners, and data analytics providers)
Marketing/Advertising Agencies
Analytics & Retail Merchandising Vendors
Marketing Mix Measurement Providers, Compliance, Tech Performance Measurement, and other Service Providers
Social Networks
Albertsons’ Affiliates
Governmental Authorities and Agencies

Categories of Personal Data Sold to Third Parties

We may share your Personal Data with companies such as advertisers, marketing partners and platforms, data analytics providers, social media networks, and others to provide services that include, but is not limited to, product recommendations, delivering marketing messages, and sending you relevant offers. The types of Personal Data shared may include unique identifiers (e.g., cookies and similar technologies), device information, geolocation data, commercial data, and inferences. We do not knowingly sell the Personal Data of consumers under 16 years of age.

Protecting Your Data

We use various physical, electronic, and procedural measures designed to protect your Personal Data from unauthorized access, disclosure, or misuse. We use strong encryption when transmitting your Personal Data. However, because no data security systems are completely secure, we do not warrant that the Personal Data that you provide to us will be secure or safe from unauthorized access. While we work hard to keep your Personal Data safe, we want you to know there is always a risk. So, when you provide your Personal Data to us it is at your own risk.

Data Storage & Processing

Our stores and services are provided to customers in the United States. For the most part, the Personal Data described in this Privacy Policy is stored in the United States. However, we may transfer, process, and store this information in some other countries. By shopping with us, using our Site and Services, you consent to the transfer to, and to the processing and storage of your Personal Data in countries outside of the United States where data protection laws may differ.

Except as otherwise permitted, required by applicable law or regulation, to satisfy any legal or regulatory obligations, or to resolve disputes, we will retain your Personal Data (including the categories of Personal Data discussed in the sections above) for as long as necessary to fulfil the purposes outlined in this Privacy Policy and to adhere to our policies on keeping records. In determining what constitutes an appropriate retention period for Personal Data, we consider applicable legal requirements, the amount, nature, and sensitivity of the Personal Data, the potential risk of harm from unauthorized use or disclosure of your Personal Data, the purposes for which we process your Personal Data, and whether those purposes can be achieved through other means.

Privacy Choices & Rights

We love having you as a Reserve member! We will continue to innovate to live up to your shopping expectations and find ways to engage with you so that you will keep coming back to us for years to come. To provide you with the level of service you expect, we need to collect information about you, which we’ve done our best to describe here in this Privacy Policy. But when it comes to your data, you have choices too. As a Reserve member, you have the right to ask for:

Request to know/access. You can request access to and obtain a copy of your Personal Data that we have collected and maintain.
Request to delete. You can request that we delete your Personal Data that we have collected and maintain. In some cases, we may not be able to delete your Personal Data, but if that is the case, we will let you know why (e.g., we need to comply with the law, to complete the transaction, and so on).
Request to correct. You can request that we correct inaccuracies in your Personal Data that we maintain. You can update your phone number and address through account settings. To change the email connected to your account, please email Vine&Cellar@Albertsons.com.
Request to opt out of the sale or sharing of Personal Data, targeted advertising, and profiling. You can opt out of the sale or sharing of your Personal Data, targeted advertising, and profiling in furtherance of decisions that product legal or similarly significant effects concerning consumers.
Authorized Agent. You may designate an authorized agent to exercise any of the above privacy requests on your behalf. Please note, for your safety and security, we will require authorized agents to provide proof of the consumer's consent and designation of the authorized agent for the purpose of making the request and will require authorized agents to provide information necessary to verify the identity of the consumer who is the subject of the request. We may also require that a consumer verify his/her own identity directly with us before we respond to an authorized agent's request. We reserve the right to deny requests in certain circumstances, such as where we have a reasonable belief that the request is fraudulent.
Right to Limit the Use of Your Sensitive Personal Data. At this time, we do not process information that is subject to this limitation. At a future point when we do so, you can direct us to limit the use of your Sensitive Personal Data to uses that are reasonably necessary to provide our goods and services, or as needed:
- To ensure security and integrity
- For short-term, transient use, including for non-personalized advertising
- To maintain or service accounts, provide customer service, process or fulfill orders and transactions, verify customer information, process payments, provide financing, provide analytic services, provide storage, or other similar services
- To verify or maintain the quality or safety of a service or device owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance such services or devices

If you are interested in exercising any of these options, you can email us at Vine&Cellar@Albertsons.com.

You will not receive discriminatory treatment for exercising your privacy choices or rights. We do not use the fact that you have submitted a privacy request for any purpose other than processing and facilitating a response to your request.

Upon making a request, you will be asked to provide your email address associated with your Reserve account and request details. Depending on the type of request, the verification process may consist of validating the email address and matching identifying information provided by you with the information we have about you in our records. It is important that the information you provide in the privacy request email matches the information we have about you, or else we may need to reach out for additional information if we cannot verify your identity. If we cannot verify your identity, we will not be able to respond to your request.

Cookies, Pixels, & Other Online Tracking Technologies

We use cookies, pixels, and other tracking technologies to collect and store information about your interactions with our website and app, including information about your browsing behavior. Our website and app also support third-party cookies, pixels, and other tracking technologies placed by our service providers and third parties, including our advertising partners. This means that our service providers and advertising partners can collect and use information regarding your interactions with our website and app as further detailed below.

What are these technologies? These cookies, pixels, and other online tracking technologies are not the delicious cookies we sell in our bakery, but a piece of code that lets us or another party recognize you and your device and remember certain information about your browsing behavior. For example, to count users who have visited certain pages, to understand usage patterns, and for some third parties to support ads and websites that we own.

If these cookies aren’t a tasty treat, what are they for? In general, we use cookies, pixels, and other tracking technologies as follows:

Where necessary to run our website
To optimize the functionality of our website
For analytics purposes
For purposes of ad targeting and marketing

For example, cookies, pixels, and other online tracking technologies help us with security, to prevent fraud, to remember visitors to our website and app, to pre-fill information for you on forms and searches, and to better understand our website’s and app’s performance. These technologies also help us deliver ads that are more relevant to you, and help us understand the effectiveness of those ads.

We understand that cookies, pixels, and other online tracking technologies aren't for everybody, and you have options.

You may have noticed a message pop up when you first visited our website. You might also notice the cookie icon in the bottom, left-hand corner of our website. If you click to manage your settings, you can control some of the cookies while you are on our website. Not all cookies can be turned off – for example, some are necessary for our website to function or may be used in ways where applicable privacy laws do not require an opt out. You can also adjust your browser settings to refuse cookies before accessing our website. Different browsers have different cookie-blocking features, so please review your browser’s Help Menu for instructions.

You can opt out of interest-based advertising from participating advertising companies through the Digital Advertising Alliance's consumer choice tool and the NAI Consumer Opt-Out Tool. You can personalize the ads you receive or opt out of ads from Google by visiting the Google Ads Settings Page.

Other California Disclosure Information

California Do Not Track Notice

California law requires us to let you know how we respond to web browser Do Not Track (DNT) signals. Because there currently isn't an industry or legal standard for recognizing or honoring DNT signals, we don't respond to them at this time.

California’s Shine the Light law

If you are a California resident, you are entitled once a year, free of charge, to request and obtain certain information regarding our disclosure, if any, of certain categories of Personal Data to third parties for their direct marketing purposes in the preceding calendar year.

To request the above information, please e-mail us at: privacyoffice@albertsons.com. or write to us at Albertsons Companies, Inc. Attn: Albertsons Privacy Office, 250 Parkcenter Blvd. Boise, ID 83706 with a reference to CA Disclosure Information.

Policy Changes

We strive to be transparent with you about our data privacy practices and comply with the law. To do that, we may need to modify this Privacy Policy from time to time. When changes are made, we will post the updated version and include the new effective date (at the top of the screen). We encourage you to visit our website periodically to view the latest version of this Privacy Policy.

Contact Us - Privacy Office

We hope that we answered your privacy questions, and you enjoyed reading this privacy policy. If you have additional questions or comments about our Privacy Policy or other privacy-related matters, you can contact us at:

Mailing Address:

Albertsons Companies, Inc. Attn: Albertsons Privacy Office
250 Parkcenter Blvd.
Boise, ID 83706
Email Address: privacyoffice@albertsons.com
Toll-free Number: (877) 251-6559